Unit 9- Digital editing for moving image

What is editing?:

• Combining clips, ordering sequence. 
• Adding audio
• Making adjustments 
• Adding effects, SFX, VFX. 
• Text, subtitles, captions, credits, title sequence. 
• Grading, colour correction, exposure, saturation,
• Animate
• Post production, production 
• Lighting
• Slow motion
• Green screen, video composition
• Establishing shots 

Process of different shots and putting them together to tell a story. 

Elliptical editing allows you to fill in the gaps.

Non diegetic sound, the actor cannot hear the music but the audience can. 

Overhead Establishing shot

Shot reverse shot, cutting back to actors talking to each other.

Wipe, cuts to a different location and time.

What is continuity editing?

Continuity editing should appear to be smooth, consistent and seamless. To create a story/ sequence 

What is montage editing?
Informative, fast paced, time compression. 
Cut up clips from different scenes to convey a range of different actions or themes. 

Examples of continuity editing:

   

Research about the logos. Unit 16

I found out there are different types (genres) of logo. They are below.

• Wordmark (Text) ... 
• Lettermark (Initials) ... 
• Brandmark (Symbol or Icon) ... 
• Combination Mark (Text and Symbol) ... 
• Emblem (Text Inside Symbol)
• 
  

http://www.companyfolders.com/blog/5-different-logo-design-styles-which-type-fits-your-brand (accessed Jan. 15th 2017)

This is a wordmark logo. The colours used plain black with stripes of white to create the lettering. In fact the white lines are created by having the shapes of the letters close, but not touching.The letters are created with simple shapes. For example the R is created with a rectangle shape and a circle shape. 

The Brass agency is a creative content studio from digital gaming, advertisements and films. The genre of this logo is a letter mark logo.

To create this logo in illustrator you would use the rectangle tool and the ellipse tool to create the basic shapes. To cut the circles in half, I would use the knife tool and hold option button to keep it straight.

This logo is very standard just one shade of  colour on the writing which is brown, but the 3D V shape on the left catches the viewers eyes because it is bright and the tone of the colours stands out. The colour the designer uses are pink, purple, and brown. This is a more of a modern version logo using bright colours to emphasise the modern design. The genre of this logo is a mixture of wordmark and brandmark. 

This logo is very rockstar like, there are two shades of colours, black with a gradient silver. The colours represent the designers image of the logo which would be a dark image of a picture making the target audience think hard about the logo. The size of the text is very big to catch the viewers eyes. This is a urban style logo where the designer used big writing almost graffiti like with the sharp edges on the end of the  letters. The genre of this is a word mark. 
If I was going to make this logo I would open up illustrator, create a new file and open a grid. Then i'll use the rectangle tool to create the letters that shows on the logo.  

transform and effect tool

storyboard

Storyboard

• Location
• Camera angles, shots
• Lighting
• Characters 
• Directions, camera 
• 
  

Typographic Hierarchy

we were asked to open a file from the server called typographic hierarchy and to take a screen shot of the 4 paragraphs. Then we was asked to change something like the weight, size, colour, type contrast, and position. The 4 paragraphs above shows what I have changed such as the title in the first one I made it bold and changed the colour of the font. The second one I changed the Colour of the title and also made it bold.

Unit 3, D.M.I.P

Project management- Quality control, Time keeping, Teamwork,

Proposal: Creative+Technical intentions, 

Characters, Celebrities- Reason for your choices. 

Pitch,

Idea Generation, 

Themes+Sub Plot, Calming, Revitalising, Nostalgic, Patriotic

Setting/Location, 

Costumes/Props, 

Representation,

Camera techniques, lighting, sound, diegetic, non diegetic audio

TYPOGRAPHIC STYLE

Type design can give your words a (1) VOICE  It can really add meaning and enhance the (2) MESSAGE of your words. For example, on the Dizzie album they have used some really (3). CHEEKY and chunky typography here. It not only (4) ILLUSTRATE the word but loads it with (5) CHARACTER  and it's great for someone that has personality like Dizzie. In contrast to this one, I've got the Saturdays album and the typography here is really (6) ELEGANT and beautifully crafted. It's much much more (7) FEMININE than the Dizzie one and it works very well with the fashionesque shoot on the front. In total contrast to my last two albums, I've got the Prodigy Dirtchamber sessions. They've used found and (8) DISTRESS type on the front cover and all the way through the album including the booklet where they've hand (9) SCRATCH all the track names into the booklet. And I think this works really beautifully with the (10) MISH MASH of music that is on the CD

The Saturdays album and the typography here is very elegant and mature.
The background of the album is very dull but the dresses they are wearing are very bright,
which shows that they want to stand out the most. Compared to the Dizzee Rascal album the Saturdays album is more feminine while the dizzy rascals album looks more kiddish and entertaining. 

Its a small format cover, with the background colour of blue which has no depth to it.
The words are a mixture of colours such as white, red, and pink; the red stands out the most.
The words are chunky and round