I found out there are different types (genres) of logo. They are below.
http://www.companyfolders.com/blog/5-different-logo-design-styles-which-type-fits-your-brand (accessed Jan. 15th 2017)
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This is a wordmark logo. The colours used plain black with stripes of white to create the lettering. In fact the white lines are created by having the shapes of the letters close, but not touching.The letters are created with simple shapes. For example the R is created with a rectangle shape and a circle shape.
The Brass agency is a creative content studio from digital gaming, advertisements and films. The genre of this logo is a letter mark logo.
To create this logo in illustrator you would use the rectangle tool and the ellipse tool to create the basic shapes. To cut the circles in half, I would use the knife tool and hold option button to keep it straight.
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This logo is very standard just one shade of colour on the writing which is brown, but the 3D V shape on the left catches the viewers eyes because it is bright and the tone of the colours stands out. The colour the designer uses are pink, purple, and brown. This is a more of a modern version logo using bright colours to emphasise the modern design. The genre of this logo is a mixture of wordmark and brandmark.
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This logo is very rockstar like, there are two shades of colours, black with a gradient silver. The colours represent the designers image of the logo which would be a dark image of a picture making the target audience think hard about the logo. The size of the text is very big to catch the viewers eyes. This is a urban style logo where the designer used big writing almost graffiti like with the sharp edges on the end of the letters. The genre of this is a word mark.
If I was going to make this logo I would open up illustrator, create a new file and open a grid. Then i'll use the rectangle tool to create the letters that shows on the logo. |
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