transform and effect tool

storyboard

Storyboard

• Location
• Camera angles, shots
• Lighting
• Characters 
• Directions, camera 
• 
  

Typographic Hierarchy

we were asked to open a file from the server called typographic hierarchy and to take a screen shot of the 4 paragraphs. Then we was asked to change something like the weight, size, colour, type contrast, and position. The 4 paragraphs above shows what I have changed such as the title in the first one I made it bold and changed the colour of the font. The second one I changed the Colour of the title and also made it bold.

Unit 3, D.M.I.P

Project management- Quality control, Time keeping, Teamwork,

Proposal: Creative+Technical intentions, 

Characters, Celebrities- Reason for your choices. 

Pitch,

Idea Generation, 

Themes+Sub Plot, Calming, Revitalising, Nostalgic, Patriotic

Setting/Location, 

Costumes/Props, 

Representation,

Camera techniques, lighting, sound, diegetic, non diegetic audio

TYPOGRAPHIC STYLE

Type design can give your words a (1) VOICE  It can really add meaning and enhance the (2) MESSAGE of your words. For example, on the Dizzie album they have used some really (3). CHEEKY and chunky typography here. It not only (4) ILLUSTRATE the word but loads it with (5) CHARACTER  and it's great for someone that has personality like Dizzie. In contrast to this one, I've got the Saturdays album and the typography here is really (6) ELEGANT and beautifully crafted. It's much much more (7) FEMININE than the Dizzie one and it works very well with the fashionesque shoot on the front. In total contrast to my last two albums, I've got the Prodigy Dirtchamber sessions. They've used found and (8) DISTRESS type on the front cover and all the way through the album including the booklet where they've hand (9) SCRATCH all the track names into the booklet. And I think this works really beautifully with the (10) MISH MASH of music that is on the CD

The Saturdays album and the typography here is very elegant and mature.
The background of the album is very dull but the dresses they are wearing are very bright,
which shows that they want to stand out the most. Compared to the Dizzee Rascal album the Saturdays album is more feminine while the dizzy rascals album looks more kiddish and entertaining. 

Its a small format cover, with the background colour of blue which has no depth to it.
The words are a mixture of colours such as white, red, and pink; the red stands out the most.
The words are chunky and round

GlossaryN

Codes and convention-
Signs that creates meaning: Symbolic and Technical codes

Symbolic codes- Location, Settings, Wardrobe/Costume, Props,

Technical codes- Camera works, Lighting, Sound, Editing,

Conventions- Common feature (Patterns) that can be found in a genre.

Horror films- Colour red, blood, danger, conflict, war- LOWKEY=MIDKEY, Costume, props

NW-
Establishing shots- Blurred highlights, out of focus.
Close up- Low angle shot of the character.
Aerial/Low angle of traffic.
Elliptical editing-Controls time

Woolwich garden centre

The development of a logo. It started with primary research (the plant drawing). Then working in Adobe Illustrator to develop a suitable image with suitable type. There needs to be a unity about the design. The number of colours are kept to a minimum; a successful logo should work in black and white and be adaptable for an online presence as well as for print. Various sizes are needed too. By producing a vector image, the logo can be scaled from the very large to the very small without losing sharpness and detail. 

styles of art

Flower gradient

1. Set up a new file to work on. A4 size landscape will be good.

2. Draw a circle with the ellipse tool. Hold the shift button to create the circle. Leave the colour as default (white fill and black line). The size doesn't matter too much at this stage.

3.  Go to the Effects menu > Distort and Transform > Roughen

4. Using the sliders, make the circle slightly rough. You will need to experiment. There really is not the "right" amount to chose. Smooth points might be best as we are creating flowers. But again you might want to experiment.

5. The circle will look something like the one below.

6. Expand the circle. Go to the Object menu > Expand Appearance.  There will be no change in the appearance of the rough circle

7. Double click on the Scale Tool (in the Tool Panel). It is the middle tool in the picture below.

8. Enter 80 in the Uniform Scale field. Again there is not "right" amount and you should eventually experiment. But this is fine for now. Don't click OK.

9. Make sure the Preview is turned on. Press the Copy button. (The other options are fine to leave as they are).

Now you will have two objects on the art board similar to the picture below.

10. Rotate the selected object slightly by clicking on the Selection Tool (black arrow) and rotating a corner handle. OR you could click on the Rotate Tool in the Tool panel and rotate the object.

11. Keep repeating step 7 though 10 so that you have many objects on the art board.

Brief

• Use of characters 
• Representation of characters

Competition- Marketing, Promotion

1. Advertisement

 Key Features:

1. Style- Informal, Formal, Abstract, Realist, Anti realist
2. Representation 
3. Narrative structure- Linear, Non Linear, Multi strand, Realist, Anti Realist  
4. Codes and Convention- Symbolic, Technical 
5. Use of characters/ Stars 
6. Themes and sub-text 
7. Setting
8. Props
9. Costume
10. Make-up
11. Movement visual effects 
12. Camera work and sounds 
13. Mis en Scene- The settings or surroundings of an event, Framing, composition, Purpose, Meaning, Props, Costumes, Visual Elements, 

Unit 9: Digital Editing for Moving Image

Continuity- Elliptical, JumpCuts, 180D Rule, Eye line Matching,
Montage- Metric, Analytical, Idea Association, Time Compression, Transitions,
Relational- Contrast, Parallelism, Symbolism, Leit Motif

Continuity: Melies, Porter, Griffith.
Montage- Eisenstein
Relational- Kuleshov, Pudokin

Agitop; Agitation and Propaganda

Types of digital art

Types of digital art in existing media products. Complete the table listing how digital art is used in the following sectors:

Sector	Types of digital art used e.g. logo etc.	Two Relevant Examples	Image/s
moving Image, e.g.	TITLES INTRO TO A MOVIE	DREAMWORK UNIVERSAL
e-publishing, e.g.	PICTURES BITMAP IMAGES	EASYUNI
web art, e.g.
digital Games, e.g.	Pictures Product Logos	Fifa 17 Grand Theft Auto

Unit3: Digital Image Moving Production

Formats- News, Soap, Quiz, Chat-shows,
Platforms- TV, Web, Cinema etc...
Purpose - Inform, Entertainment, Education

Serial- On going storylines, for example soaps.
Series- Independent episodes

Key features- Storyline
Narratives- Linear, A >B>C,
Non-Linear: Flashbacks, Flashforwards, Prologue, JumpCuts, Elliptical edits
Multi-Stranded- Game of Thrones
Realist- News, Documentaries, Chat Shows, Soaps
Anti-Realist- Movies, Animations,

PLOT-
Exposition- Introduce Character, Location, Introduce Conflict, Actions Builds... Climax
Resolution- Cliffhanger, The end
       

Animation Unit 11

Animation  

From the history of animation there are many devices that created moving images without film. They were usually toys made for  children.

The flip-book, that was invented in the 19th century, is still popular today. Pages of drawing are stuck or stapled together. Each page has a drawing that is slightly different from the one before so that when the book is flipped with the thumb, the illusion of movement is created.

This link takes you to a site about the history of flip-books with lots of examples. The tutor brought in a few examples including one where the frog egg turns in to a frog. There is only a couple of seconds of animation created. 

Other devices were also popular like the Zoetrope. A cylinder contains images slightly different from one another that are put inside a drum with slits. When the drum spins around the illusion of movement is created. The tutor brought in a battery operated one what contained blue plastic figures bouncing a ball. A man called William Horner invented the Zoetrope in 1834.

The praxinoscope which came a little after the Zoetrope was invented in France in 1877 by Charles Reynaud. It was still a spinning drum of sorts but instead of slits had mirrors on which the movement was viewed.

Since the invention of film there has been many invented technologies that have improved and enhanced animation. One thing that assisted in the production of animation was the improvement of transparent paper. This made it easier to see through the paper to use to create cartoon like work.

Putting sound on film was another great improvement, not just to animation, but film in general. Although Steam Boat Willy by Disney is usually considered the first synchronized sound animation it wasn't. But it was the first commercially successful one.

Animation works by the persistence of vision. This is what Wikipedia says about it.
Persistence of vision refers to the optical illusion that occurs when visual perception of an object does not cease for some time after the rays of light proceeding from it have ceased to enter the eye. The illusion has also been described as "retinal persistence", "persistence of impressions" or simply "persistence" and other variations.
https://en.wikipedia.org/wiki/Persistence_of_vision
Nowadays it is not considered correct.

There have been many people and companies who have influenced animation and developed it further. In this section, we will look at some of the most influential.

Pre and post-Digital

Walt Disney

Walt Disney and the Walt Disney Studios have played a pivotal role in the progression of animation. Walt Disney’s first major creation was Mickey Mouse, the star of animated shorts such as Steamboat Willie from 1928, and still a popular character and cultural icon today. Disney went on from this to make feature-length animated movies, starting withSnow White and the Seven Dwarfs in 1937. The Walt DisneyStudios joined with Pixar in 2006, and the combined studios continue to produce films including WALL-E(2008) and Up (2009).

Walt Disney was a visionary who not only changed the face of animation, but also created Disneyland, a theme park in California based on the creations of his studios. 

Len Lye

Len Lye (1901–80) was another experimental animator, this time from New Zealand. He was interested in sound, motion and kinetic sculpture (art which moves). He created abstract works such as

Free Radicals

(1958–79), which was made by scratching the celluloid film.

His work demonstrated various methods of movement across the

screen, which subsequent animators were able to develop in interesting and different ways.

John Alan Lasseter (born 1957) is an American animator as well as many other things. He was influenced by Disney and saw the potential of 3D animation. He made some early films like the one with the baby called Tin Toy. He is best known for the Toy Story films from the 1990s where he was the first to produce a film completely using computers in 1995.

Where animation is used:

Music videos

Animation is used in many music videos, often in combination with live action. Stop frame animation

examples include:

End Love by OK Go (2010)

Peter Gabriel is famous for his stop motion animation in Sledgehammer (1986).

Advertising

Animation used in adverts can range from the whole thing being entirely animated to just a small part being given a feeling of fantasy or ‘the impossible’ from seamless CGI.
Some of the animated characters used in advertising are especially lovable and have been used to create brand loyalty to products from tea (Tetley) to toilet paper (Charmin).

•

Citroën C4 (2004)

•

Cadbury’s Crunchie (2010)

Television programmes

Children’s cartoons are a staple of television programming and have existed since the 1950s. They started primarily for Saturday morning shows. Cartoons for adults have also become popular, including South Park and Family Guy. Japanese animation is also very popular with adult audiences too and have a huge market share.

Techniques of Animation
There are many techniques used in animation from the traditional cel animation to rotoscoping and now computer generated, both 2D and 3D with special effects.

Rotoscoping 

This is where live footage is shot and then animation created from it. The process is time consuming and expensive, but the movement can be captured really well. The footage can be projected and hand-drawn on to paper. That again can be filmed and used to create animation. We had experience of rotoscoping by using Photoshop. A piece of film was imported to the software and then using the Timeline and blank frames above the footage we were able to make a drawing of a gorilla. The results of the technique can be excellent, even with very little drawing skills. Kanye West used the technique in his video called Heartless.

Cel animation (drawn on film)

Celluloid is film which is made up of a line of cels. Each cel is clear and the rest of the film is black.

For cel animation, each picture is drawn onto a cel. Each picture is different from the last. When the film is run at speed over a light, the images are projected and give the illusion of movement. The simplest method is to paint the whole image onto the cel. A different method is where several layers are used for each part of the picture (e.g.background, characters) and they are laid on top of each other. This means that the background layer can stay the same over several cels and only the characters have to be moved when painted on to each cel.

Each picture in a cel can be drawn with a great level of detail, but

this method is incredibly time-consuming. This was the main method used for both television cartoons and animated movies until computer animation became popular.

Unit 9

Editing Techniques:
-180 degree rule
-Eyeline match
-Match on action, Cut to action
-Cut to beat
-Jump cuts. Cross cuts
-Shot reverse shot, conversation/dialogue
-Elliptical Edit
-Flashback, takes the audience to one time to another
-In camera editing
-Fade in and out
-Overlapping dissolves
-Stop motion photography

Continuity Editing
- Cutting style that maintains a sense

SAPCE&TIME

Sound;
-Non diegetic
-Diegetic

Montage Editing;
-Metric
-Analytical
-Idea association
-Time compression, Flashback/Flash forward
-Transitions, Wipe, Fade, Peels, Dissolves
Gives the audience a quick summary about a certain character in this case the police officer on what he has done and went through to become a police officer. Compresses Time and Space (Past&Present)

Name: Eisenstein
Film: Battleship Potemkin
Release Date: October 14, 2007 (United Kingdom)
Editing Techniques: Eisenstein 5 techniques:
1- Metric
2- Rhythmic
3- Tonal
4- Overtonal/ Associational
5- Intellectual
Why he is important to his films?:

Unit 3: Digital Moving Image Production

Lesson Objective:
1- Recap on the formats of Moving Image Production
2- Introduce the platforms

Technical covers- Camera, Lighting, Sound, Edited

Patterns in Structure- Narrative, Technical&Symbolic

Symbolic- Locations, Props, Costume.

Purpose- Stephan Hawking, Entertain, Educational, Inform, Biographical, Raise awareness.

Intention- After the public perspective, Build a connection to the subject.

Target Audience- 15 BBFC- Well written stories, Real life stories, Factual, Age 25+, Gender both male&female, Social, Lifestyle, Region,

Social Grade Classification-It was developed for use on the NRS, and for over 50 years NRS has been the research industry’s source of social grade data.
The classifications are :
A- Upper Class- Higher managerial, administrative and professional
B- Middle Class- Intermediate managerial administrative and professional 
C1-Lower Middle Class- Supervisory, clerical and junior managerial, administrative and professional
C2- Skilled Middle Class- Skilled manual workers
D-Unskillied,Skilled, Working Class-  Semi-skilled and unskilled manual workers<
E- Unemployed- State pensioners, casual and lowest grade workers, unemployed with state benefits only

ANT&DEC SATURDAY NIGHT TAKEWAYS 

AGE- 16+ 

GENDER- Both male and female.

SOCIAL GRADE- D, Unskilled middle class, E, State pensioners  

REIGON- National 

LIFESTYLE- Family based

Platforms
-Cinema
-Television 
-DVD ( for DVD players or games consoles)
-Internet Streaming
-Downloads ( for mobile phones, handheld devices, tablets, computers)

Animated/Animations- Dragon Ball Z 
Television
Internet Streaming
Downloads 

Age- 12-25 year olds
Gender- Male&Female, but mainly focused on male.
Social gender- D, Unskilled, skilled working class
Lifestyle- Kids, Teenagers, young adults based.
Region- National 













































  

Adobe Illustrator tools

First we opened up Adobe Illustrator then we was asked to create a design of our initials then we design our initials using different tools on Adobe Illustrator such as the swirl tool,  wrap tool, bloat tool... and many more.

Unit 9: Digital Editing In Moving Image

Raw footage- Labelled Rushes
Events- Folder for Clips

Learning Aims:
A) Understand the development of moving image editing.
B) Know the techniques and transitions used in digital editing for moving image.
C) Edit a moving image sequence following format conventions.
D) Review own moving mage edit

First public broadcast movie- Arrival of the train at La Cioat made by the Lumiere Brothers.
-Workers leaving the factory.

Editing?-
Remove unnecessary footage/ Put clips together, Transmits a message, order/sequence- storytelling
Establishment
Non diegetic- Naturally occurring such as music sound effect.
Close up- to make us feel uncomfortable
Creating a meaning by putting the shots together
Shot reverse shot- cutting back and forth
Eye lining matching- offscreen and up and offscreen and sitting down

Cuts- JUMP and CROSS cuts.
Elliptical editing- editing time

Different types of clips that had no editing HW.

Unit 3 Digital Moving Image Production

Lesson Objective:
1) Upload+ Present Kuleshov effect/ experiment.
2) Introduce unit structure
3) Complete format task

Programe formats- Films, Genres: Thriller, Horror, Action, Romance, Comedy, Adventure, SCI-FI. 
-News
-Documentary
-Animation, Stop motion, Manga, 
-Commercials/Advertisement
-Chat show
-Sports
-Soap Operas,
-News Magazines
-Game shows


Visuals- Location, Camera works, Lighting, Audio- SFX(sound), Diegetic sound(Naturally occurring),  personnel/ people-Actors, Cast crew, Roles
- Presentation-
 Formal: Documentaires
 Informal: Animations, Soaps

Match Of The Day (MOTD):
Roles: Presenter, 2 Pundits, commentators,
Cast Crew: Gary Linekar(Current Presenter), Alan Hansen(Co-Host), Alan Shearer(Co-Host), Mark Lawrenson(Co-Host),  Ray Stubbs( Replacement Presenter), Guest stars- David Beckham, Ian Wright.
Locations: Match of the day studios is based in Salford Quays, Salford, England in MediaCityUK studio.
Camera works:
Lighting:
Audio(SFX):
Diegetic Sound(Naturally occurring): Fans cheering

Image Trace

 This my other example of an Image Trace using Adobe Illustrator. Heres a step by step guide on how to do it;

1. Open Adobe Illustrator
2. Make a new file
3. Go to file new place image (to trace) 
4. Open up the image trace panel (from window menu)
5. Then press preview on the panel 
6. Experiment with the sliders 
7. Then turn off preview to trace 
8. Then press expand (in options panel) 
9. Then press command shift K for live paint object 
10. Press K for live bucket then drop your colours

Image Trace

 Today we did an image trace on adobe illustrator. First we had to open Adobe Illustrator and make a new file. Then we go to file place to put the picture in. Then we open up the image trace panel (window menu), then press the preview button on the panel, then we experimented with the sliders. After that we turn off preview then press the trace button for it to trace, then expand (in options panel). Then we used the live paint object ( command shift K). After that you just drop the different types of colours into the picture.  

Unit 3

Lesso objective:
1) Definition of juxtaposition+ The Kuleshov effect/ Experiment.

Juxtaposition- Rich, poor, light , dark, pain, pleasure,
-Two things placed together with contrasting effect.
-Side by side for alternative effect.
-Two characters, symbols, theme combined in the same shot.

Synergy

Synergy: A synergy is the interaction or cooperation of two or more organisation, or other agents to produce a combined effect greater than the sum of their separate effects.

Examples of Synergy: One example of a Synergy could be a movie and one of the song from the music where it is performed by two different companies, the movie company and the artist company. So an example of the film could be Brotherhood and one of the soundtrack from it such as 'Crazy in the Dunya (World)' performed by the artist Krept&Konan.

Example 2; Another example could be a game and the soundtrack of the game they have. So the game itself and the artist, so the game could be GTA5 and the artist that made a song for that game is Kendrick Lamar. The song he made for the game was called Illuminate.

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiImrX7u5zPAhXCUBQKHWnSA90QjRwIBw&url=http%3A%2F%2Fwww.grammy.com%2Fartist%2Fkendrick-lamar&bvm=bv.133178914,d.ZGg&psig=AFQjCNHXHBGZOW7WU2rODrrOc8FU6W798Q&ust=1474410137693035

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwijju-1u5zPAhXCDxoKHbnGD3IQjRwIBw&url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Finsertcoin%2F2014%2F12%2F11%2Fgta-5-and-the-ethics-of-mass-murder%2F&bvm=bv.133178914,d.ZGg&psig=AFQjCNHoubYqbwkXD8c3SdAsNdOIqAx-xQ&ust=1474409982832128

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=http%3A%2F%2Fwatchingfree.com%2Fwatch%2Fbrotherhood-full-movie-online-4816.html&bvm=bv.133178914,d.ZGg&psig=AFQjCNEzvcgGV4ghJrO6wPuwk3nuUUtIdw&ust=1474408763765274

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiP5NXkt5zPAhUH1RoKHb_6BbQQjRwIBw&url=http%3A%2F%2Fwww.bbc.co.uk%2Fnewsbeat%2Farticle%2F35617291%2Fkrept--konan-its-uk-grimes-time-to-shine-in-the-us&bvm=bv.133178914,d.ZGg&psig=AFQjCNGKxoOzauaXbIMQqWcrlVCuQ1mEJA&ust=1474408994452930

Unit 3 Digital Moving Image Production

Lesson objective:
1) Recap on storyboarding
2) Introduction to Kuleshov Experiment

Storyboard, visual script- Gives direction, Actors+ Crew members.
-Time
-Shot- Position
-Characters
-Lighting
-Description
-Props
-Location- Interior- Exterior
-Direction- Movement - tracking, pan, tilt, zoom.

RECCE- Reconnaissance

Ridley Scott-
-Director
-Dosent believe in Digital Storyboard

Angles+Composition
UpShots- High end shots
DownShots- Low end shots

"Juxtaposition"- the fact of two things being seen or placed close together with contrasting effect.

"Contrasting"- Emphasises the differences 

Montage Editing- Cut to action

Kuleshov- Is a film Montage. It is a mental phenomenon which viewers take an understanding of...

Using Adobe Illustrator

Last week we used Adobe Illustrator.
We had to place a picture of King Charles on the artboard. To do this I went to File > Place and selected the picture.

I locked the layer on the Layers panel and made a new layer above the old one.

Using the pencil tool I outlined the picture of the King.

Using the selection (black arrow) I chose colours to fill the shapes.

I kept adding shapes to create the picture..

I was working with Lenny.