Unit 3: Digital Moving Image Production

Lesson Objective:
1- Recap on the formats of Moving Image Production
2- Introduce the platforms

Technical covers- Camera, Lighting, Sound, Edited

Patterns in Structure- Narrative, Technical&Symbolic

Symbolic- Locations, Props, Costume.

Purpose- Stephan Hawking, Entertain, Educational, Inform, Biographical, Raise awareness.

Intention- After the public perspective, Build a connection to the subject.

Target Audience- 15 BBFC- Well written stories, Real life stories, Factual, Age 25+, Gender both male&female, Social, Lifestyle, Region,

Social Grade Classification-It was developed for use on the NRS, and for over 50 years NRS has been the research industry’s source of social grade data.
The classifications are :
A- Upper Class- Higher managerial, administrative and professional
B- Middle Class- Intermediate managerial administrative and professional 
C1-Lower Middle Class- Supervisory, clerical and junior managerial, administrative and professional
C2- Skilled Middle Class- Skilled manual workers
D-Unskillied,Skilled, Working Class-  Semi-skilled and unskilled manual workers<
E- Unemployed- State pensioners, casual and lowest grade workers, unemployed with state benefits only

ANT&DEC SATURDAY NIGHT TAKEWAYS 

AGE- 16+ 

GENDER- Both male and female.

SOCIAL GRADE- D, Unskilled middle class, E, State pensioners  

REIGON- National 

LIFESTYLE- Family based

Platforms
-Cinema
-Television 
-DVD ( for DVD players or games consoles)
-Internet Streaming
-Downloads ( for mobile phones, handheld devices, tablets, computers)

Animated/Animations- Dragon Ball Z 
Television
Internet Streaming
Downloads 

Age- 12-25 year olds
Gender- Male&Female, but mainly focused on male.
Social gender- D, Unskilled, skilled working class
Lifestyle- Kids, Teenagers, young adults based.
Region- National