transform and effect tool

storyboard

Storyboard

• Location
• Camera angles, shots
• Lighting
• Characters 
• Directions, camera 
• 
  

Typographic Hierarchy

we were asked to open a file from the server called typographic hierarchy and to take a screen shot of the 4 paragraphs. Then we was asked to change something like the weight, size, colour, type contrast, and position. The 4 paragraphs above shows what I have changed such as the title in the first one I made it bold and changed the colour of the font. The second one I changed the Colour of the title and also made it bold.

Unit 3, D.M.I.P

Project management- Quality control, Time keeping, Teamwork,

Proposal: Creative+Technical intentions, 

Characters, Celebrities- Reason for your choices. 

Pitch,

Idea Generation, 

Themes+Sub Plot, Calming, Revitalising, Nostalgic, Patriotic

Setting/Location, 

Costumes/Props, 

Representation,

Camera techniques, lighting, sound, diegetic, non diegetic audio

TYPOGRAPHIC STYLE

Type design can give your words a (1) VOICE  It can really add meaning and enhance the (2) MESSAGE of your words. For example, on the Dizzie album they have used some really (3). CHEEKY and chunky typography here. It not only (4) ILLUSTRATE the word but loads it with (5) CHARACTER  and it's great for someone that has personality like Dizzie. In contrast to this one, I've got the Saturdays album and the typography here is really (6) ELEGANT and beautifully crafted. It's much much more (7) FEMININE than the Dizzie one and it works very well with the fashionesque shoot on the front. In total contrast to my last two albums, I've got the Prodigy Dirtchamber sessions. They've used found and (8) DISTRESS type on the front cover and all the way through the album including the booklet where they've hand (9) SCRATCH all the track names into the booklet. And I think this works really beautifully with the (10) MISH MASH of music that is on the CD

The Saturdays album and the typography here is very elegant and mature.
The background of the album is very dull but the dresses they are wearing are very bright,
which shows that they want to stand out the most. Compared to the Dizzee Rascal album the Saturdays album is more feminine while the dizzy rascals album looks more kiddish and entertaining. 

Its a small format cover, with the background colour of blue which has no depth to it.
The words are a mixture of colours such as white, red, and pink; the red stands out the most.
The words are chunky and round

GlossaryN

Codes and convention-
Signs that creates meaning: Symbolic and Technical codes

Symbolic codes- Location, Settings, Wardrobe/Costume, Props,

Technical codes- Camera works, Lighting, Sound, Editing,

Conventions- Common feature (Patterns) that can be found in a genre.

Horror films- Colour red, blood, danger, conflict, war- LOWKEY=MIDKEY, Costume, props

NW-
Establishing shots- Blurred highlights, out of focus.
Close up- Low angle shot of the character.
Aerial/Low angle of traffic.
Elliptical editing-Controls time

Woolwich garden centre

The development of a logo. It started with primary research (the plant drawing). Then working in Adobe Illustrator to develop a suitable image with suitable type. There needs to be a unity about the design. The number of colours are kept to a minimum; a successful logo should work in black and white and be adaptable for an online presence as well as for print. Various sizes are needed too. By producing a vector image, the logo can be scaled from the very large to the very small without losing sharpness and detail.